Send Me Some Literature Objection
Use Humor to Break the Ice and Get an Appointment
I actually quite enjoy the "Send me some literature" objection because I have a funny way to handle it. Feel free to use this one if you are brave enough to do so!
When the prospect has told me, "Send me some literature," I say ... "I'd be happy to, but just so you know, the package it comes in is five feet eight inches, 150 pounds, with dark hair ... and it'll be there Friday at 9:00 a.m."
Obviously, the package I'm describing is myself and not an actual package, but it gets a laugh every time and gets the appointment most of the time. The point is to use humor when you can. Most people will appreciate it, and it will break the ice and give you leverage toward actually getting the appointment.
From: The Seven Keys to Effective Business-to-Business Appointment Setting
© 2006 by Aspatore Inc.
LCM-016-007660