Why Are People Afraid of Buying?

1. They are afraid of you. Although the selling industry is critical to the American system of free enterprise, the average American is afraid of salespeople. Therefore, don't act pushy.
2. They are afraid of making a mistake.The customer must be confident in what you're leading them to say yes to.
3. They are afraid of making a mistake. Build your business on a foundation of truth and you'll prosper not just for a season, but for a lifetime.
4. They are afraid of incurring debt. Everyone is; it's a common fear.
5. They are afraid of losing face.Don't ever look down on, or talk down to, people who aren't as successful as you. Make everyone feel important.
6. They are afraid of the unknown. Many first-home buyers are terrified because they don't know anything about mortgages or trust deeds, which is why you really have to make these buyers comfortable with you.
7. Their fear is based on a bad past experience. Many people have purchased something that they wished they never had.

Video Insights

The Fact -Weighing-Scale Approach

Selling: It's a Higher Calling

Sell Yourself with Third-Party Information

Text Insights

Today's Winning Insight