Create Rituals

By Dr. Lee J. Colan

Connect Employees and Customers
Engaging leaders do what other leaders might consider to be corny. These leaders make it a priority to establish rituals and "traditions" that connect employees to each other and to the customer. The purpose is to foster intimacy, belonging and fun. And I can assure you that their employees certainly do not think these events are corny.

Try some of these rituals with your team:

• Celebrate employee birthdays and special occasions.
• Create team cheers.
• Coordinate social events and gatherings.
• Post photos of team members and customers.

Engaging employees' hearts is a personal matter. Maintaining small teams and creating rituals help fulfill your team's need for intimacy. If employees aren't close with their team members, it's unlikely your organization will be close with its customers.

From: Passionate Performance
© 2004 Lee J. Colan
JLF-003-011038

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