Give a Lead, Get a Lead
I have a couple of thoughts about networking that may seem a bit outside the norm, but consider this: when networking and asking for leads, first, GIVE a lead -- what I like to call
Bestow Networking. Begin the conversation by focusing on the other person. Ask questions about their business, what makes a good lead for them, and be specific. Consider questions you pose in your
Ideal Client Profile and ask the same of those you might be able to help find leads. What industry are they targeting? What size companies are they looking to work with? What is the title of the person they usually deal with?
As you're gathering this information, think of the people you know in your database of contacts that fit their ICP. You'll be amazed to see what will happen next after you've given a qualified lead or contact based on the answers to the specific questions you've asked. Chances are you'll walk away with a few good leads too, as long as you're specific in telling the other person what makes a good lead for you, considering your ICP, of course.
From:
Business to Business Prospecting
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