What Exactly Can You Coach?

1. The Who: Values, passions, standards, boundaries, integrity and so on.
2. Their Attitude: Belief, mindset, philosophy, outlook or assumptions.
3. The Lesson: What have they learned? Why are the same lessons repeating themselves? Are they getting it?
4. Ideal Characteristics: The ideal qualities you have defined that encompass a sales leader or manager.
5. The Skill: Is there a missing discipline or one that needs further development?
6. The Activity: Are they engaging in the activities that support their goals?
7. The Strategy: How do they plan on achieving the intended result? What resources are needed?
8. Their Commitment: Are you noticing their energy level, enthusiasm or motivation waning?
9. Their Communication: The language, dialogue or communication regarding style, delivery, presence and disposition.
10. Their Relationships: The relationships they have with intangible concepts and feelings as well as with their stories about themselves.

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