Developing an Intention Statement

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Imply, Don't State, That It's OK to Say No
Your intention statement contains two things: first it must clearly explain what your intention is. In essence you walk them through what will happen during your time together. It's almost like an agenda of sorts. Then, you'll ask them what they think about it. It's the flow of events.

The second thing is it must imply, not state, that it's OK to say no, that this isn't for everyone, that I don't get everyone involved in this.

From Sell It Today, Sell It Now DVD
© 2003 Tom Hopkins International, Inc. and Pat Leiby
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