Lytle's Law: First Law of Using Visual Aids

By Chris Lytle

Watch the Video Read the Insight Hear the Audio

Be Quiet While Customer Reads Your Materials

One of the biggest mistakes salespeople make is to hand a customer something to read and continue talking. The customer can't read because the salesperson is talking. And the customer doesn't hear what the salesperson is saying because he is trying to read. The best strategy is silence. When you hand customers something to read, wait until they have read it. When you see their eyes, it's time to continue the conversation.

© 2007 Apex Performance Systems
ASB-009-004529

Video Insights

Text Insights

Develop the Relationship Between CSRs and Customers
by Charles Brennan