Create a Compelling Cause

By Dr. Lee J. Colan

Engage Employees' Hearts, Not Just Their Minds
We often hear, "Make every minute count!" But count toward what? How do we know if they count? We have to measure our time against something: it's our purpose -- why we do what we do.

One of the most powerful human needs is the need for meaning or significance. We all want to contribute to something that's bigger than ourselves.

The world of work offers great opportunities for people to connect with a purpose, a cause, and mix in their own secret sauce. The reality is that people care less about working for a company and much more about working for a compelling cause. Without a compelling cause, our employees are just putting in time. Their minds might be engaged, but their hearts are not.

Meaning precedes motivation. Our cause answers the most fundamental question, "Why do we do what we do?"

From: 7 Moments ... That Define Excellent Leaders
© 2006 Lee J. Colan
CAD-003-003036

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