Sales 2.0 CRM System
The first thing good Sales 2.0 managers do is set up a CRM application for their group. A Sales 2.0 CRM system is not just a modern substitute for a stack of business cards. Your CRM system must embody all of your sales processes.
Each task a sales rep performs in order to close a deal is defined as a trackable activity in the CRM system. As a sales manager, you need to be on board with this and learn on your team to make sure the data gets in there.
The key to a successful CRM deployment is sale manager and sales rep buy-in. If the sales reps don't record their activities and use the CRM system to manage the sales process, you're not getting anywhere. Make sure your processes include both carrots and sticks to drive usage.
© 2008 David Thompson
CEO, Genius.com
LAM-001-00108
Each task a sales rep performs in order to close a deal is defined as a trackable activity in the CRM system. As a sales manager, you need to be on board with this and learn on your team to make sure the data gets in there.
The key to a successful CRM deployment is sale manager and sales rep buy-in. If the sales reps don't record their activities and use the CRM system to manage the sales process, you're not getting anywhere. Make sure your processes include both carrots and sticks to drive usage.
© 2008 David Thompson
CEO, Genius.com
LAM-001-00108
Visit David Thompson's Website: http://www.genius.com
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